- Do not write about yourself in the third person, pretending like you were so busy seeing high profile clients that pay mad cash on the barrelhead that you had to have one of your many staff write this stuff for you. Reminder: You don’t HAVE any goddang staff. (Knock upside the head……)
- The flip side of #1: Write in the first person, conversationally, like you are talking DIRECTLY to the reader. Authenticity is key, as are relationships, intimacy, and connections. Third person kills that. Dr. Nolan says so, but he’s busy as hell right now…
- What do the following have in common?: CBT, EMDR, EFT, Solution-Focused, Somatic-Experiencing, Aura Balancing, Brain-Spotting, and Noetic Work?. NO NORMAL CLIENT KNOWS WHAT THE HELL ANY OF THOSE ARE!! Talk like a normal person, and if you HAVE to mention one of those on your web site, or in a blog, explain it as if you were talking to your granny, or a guy from Inner-City Cleveland.
- If you say you specialize in Depression, Anxiety, Traumatic Brain Injury, Folie a Deux Syndrome, Ganser Syndrome, Reduplicative Paramnesia, Walking Corpse Syndrome, Alice In Wonderland Syndrome, LGBTQ Issues, Lycanthropy, Erotomania, Aboulomania, and Panic Attacks, we know you just need clients really bad. Nobody “specializes” in like 30 things. I mean, c’mon. Stop it.
- A client in distress wants to hear LESS about the wondrousness that is You, and MORE about how they are going to benefit from coming to see you. Tell them about THAT. No, I am not kidding.
Connection is about authenticity. We know that, right? AND yet we get caught up in marketing blah blah, and branding, and this and that and yada yada. Just be who you are. Say who you like to work with. Say what you do not do.
There are plenty of clients. Don’t worry about it. Hell, I don’t think insurance pays for Ganser anyway….