by Dr. Jim Nolan
Sometimes (actually quite often), a client comes to see me who really, really needed exactly to see me. Key in the lock. Perfect fit. I love that feeling.
Other times it’s OK, or real good, and then occasionally someone finds me who really needed to find somebody else. That’s really rare, because I write my Psychology Today profile and web site in such a way that it SHOULD be really clear if I am not your guy.
But this week, two new clients very specifically found my profile, and said “That One.“ I know that because they told me so, and told me what attracted them. And that also is not unusual. And it is really nice to get that feedback.
So….Don’t try to be all things to all people, because everybody knows you’re not. And don’t stretch into energetic, diagnostic, political, or psychosocial spaces you don’t want to be dragged into. Write your profile so that doesn’t happen, and if it does, your intuition and gut will know it. Listen when that happens.
There are people who want exactly what you’ve got. And you have to be honest, bold, and unfearful enough to say what that is, as clearly as you can. That’s how they’ll find you.
I learned this the backward way. I have a good day job, so I don’t need the money, and I really don’t need more clients. THAT allowed me to let it rip in writing my Psychology Today profile, website, and blogs. And if nobody called me, well, as they say in the baseball world, “More beer for me.” (I actually do not drink, beer—it’s a metaphor, dude…)
So yes, you know what’s coming. By being totally authentic, and not caring if anybody called me, people found me and called me like crazy. And because my profile was so clear, they knew for sure I was the one.
By the way, I also take insurance, which is gold, despite what anybody ever tells you. This could change under Trump-care, but right now it is gold. People really want to avoid it, for some reason. I think it is great.
So I hope that was helpful. Most Psych Today profiles are awful. Go read them, and you can see it for yourselves. People want to find YOU, not some blah blah version of some nondescript shrinker who does not seem to have any particular focus, or who uses words and jargon they don’t understand.
Be you. You is good enough…